Ensuring that the right information, opportunities and event notifications are reaching as much of the community as possible, was considered difficult with many organizations’ previous member management or reporting systems. Many organizations were unable to keep participants informed about upcoming activities, professional development opportunities and changes to fees or license structures, because they didn’t have the staff to devote the time or their previous system didn’t allow for bulk, interactive, collaborative and social communications.
XHUMA comes with a number of collaboration and community-building tools aimed at increasing the participation and involvement of existing members. With XHUMA, organisations, through a wide array of embedded social media tools and methods can send bulk emails or texts to an identified category of users. Communication that used to be either impossible or extremely time-consuming can now be accomplished in minutes. XHUMA even allows the creation of custom groups to deliver specific content and opportunities to groups of selected individuals on an on-going basis.